Google Business Profile for cleaners
Set up as a service-area business, use your real trading name, list services clearly, and build reviews by asking every happy client. Never offer anything in return.
- Use your real name; stuffing keywords into it goes against Google's guidelines.
- Set service areas rather than showing your home address.
- List services and mention you're insured.
- Ask every happy client for a review with a direct link.
- Don't incentivise reviews: it's against Google's policies, and fake reviews are illegal for UK businesses.
- Reply to every review, calmly.
The full detail, worked examples and templates are in The Clean Start. Or work out your rate with the free price calculator.
The methods on this page are the book's own, not legal rules.
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Everything a UK cleaning business needs in place before the first paid job, and before the first employee. One page, each item linked to its official source.
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